Exist Insight ISSUE 12

Former IBM Master Inventor joins South West design firm

  • Former IBM Master Inventor joins South West design firm image 1

Added: 17 April 2019

Plymouth based digital agency Elixel welcomes highly experienced IBM Master Inventor and UX designer, Rob Breeds, to its team. This addition is part of its development plans to help boost productivity in the region’s biggest businesses through unlocking their latent talent and improving communication across departments.

Elixel was founded in 2012 by four students while studying their final year of Digital Art and Technology at Plymouth University.  Over the last 7 years Elixel have built digital products and services for clients such as Game, JP Morgan and everyone's favourite puppet Sooty.

The strength of Elixels’ base has meant that since November 2017 they have doubled their personnel, growing to a highly skilled team of eight, whilst turnover and profit have grown by over 30% two years in a row.

Gavin Jones, Managing Director of Elixel said, “The growth of Elixel over the last 18 months is evidence that businesses are looking for help to innovate. They are realising that they need help to overcome the challenges that stand in their way. We help them achieve improved customer experience, faster time to market and more engaged employees. ”

Rob joins Elixel as Head of User Experience to spearhead the company’s mission to help businesses large and small tap into their existing talent and deliver on their goal of better customer experience. Putting the customer front and centre in the organisation’s culture helps employees work towards a shared goal. Utilising Rob’s experience in this area across multiple industries, Elixel has been running workshops to bring people from different roles within their organisation together to uncover some of the hidden challenges the organisation is facing and converting them into opportunities for the business to grow and improve.

Rob Breeds, Head of User Experience Elixel: “I am delighted to be welcomed on board the Elixel team. I’ve watched them grow as a company and developing the design community in the South West. We’ve now got a real opportunity to help businesses take advantage of the value in collaborative design thinking to build better products and services.“

Rob brings wide experience and leadership from several industries and diverse roles, including marketing, sales, book publishing, software engineering and most recently as a designer at IBM, where he spent the last 19 years. Part of his responsibility was in mentoring others in innovation and ultimately achieving the prestigious title of IBM Master Inventor with several technology patents to his name.

Gavin Jones, Managing Director of Elixel concludes: “Rob’s track record of design leadership, delivery and quality at enterprise level is exactly what we need to help us drive our business forward.”

elixel.co.uk

More news

  1. Rapid rise for Exeter-based artificial intelligence company

    Rapid rise for Exeter-based artificial intelligence company

      South West startup secures major investment and national recognition for its advanced AI   An innovative new data sciences company on Exeter Science Park has been singled out by London Mayor Sadiq Khan by being named a UK finalist in the Lord Mayor of London’s flagship technology innovation programme.

    Read article

  2. Would you like to hear about a real-life local ransomware attack?

    Would you like to hear about a real-life local ransomware attack?

    Exeter’s local radio station, Radio Exe, will be baring all and sharing their recent experience of a ransomware attack in a live Q&A session at the launch of Cyber Security Awareness Week (CSAW) 2020.

    Read article

  3. Appeal for work placements in science-based industries

      As part of a pilot programme for the new T Level Qualification in Science (Starting September 2021) Exeter College are looking for quality science-based industry placements for students who are currently studying Level 3 BTEC Applied Science.

    Read article

  4. LGBT History Month STEMM competition

    LGBT History Month STEMM competition

    Students and apprentices from across the greater Exeter region aged 16+ are invited to champion an LGBTQIA+ person within STEMM (i.

    Read article

  5. South West Creative Technology Network Call for Fellows in DATA

    Data is information, and data is everywhere.

    Read article

  6. Come and explore what happens when we combine Art, Science and Technology at the ExIST STEAMM Show

    Come and explore what happens when we combine Art, Science and Technology at the ExIST STEAMM Show

      Join ExIST (Exeter Initiative for Science & Technology) for on Wednesday 4th December 2019 for a special Christmas event at Exeter School of Art.

    Read article

  7. Company car technology launched by driver rewards firm Lightfoot

    Company car technology launched by driver rewards firm Lightfoot

    Lightfoot, the maker of the world’s first technology to reward better drivers, has launched a “revolutionary” new company car and grey fleet product that enables businesses to provide duty of care to staff through improved safety of drivers, without invading their privacy.

    Read article

  8. Start-ups and Scale-ups: essential sessions for entrepreneurs at Venturefest South West

    Start-ups and Scale-ups: essential sessions for entrepreneurs at Venturefest South West

    Venturefest South West has announced a top line up of speakers for the Start-Ups and Scale-Ups sessions which will look at ways entrepreneurs can grow their businesses.

    Read article

  9. New Innovative Tech Hub to be Developed in Exeter City Centre

    New Innovative Tech Hub to be Developed in Exeter City Centre

    We are excited to hear about Grenadier Estates plans for a new innovative tech hub that is to be developed in Exeter city centre.

    Read article

For older news articles please click here to view our news archive.